Top Site Makeover

The following information was designed to provide "Newbie" Webmasters and Website owners with tips and advice on how to streamline and increase online traffic and sales.

Do you know the top two goals of any Search Engine?
#1. Providing users with relevant search results
#2. Revenue generation

Organic Search Engine Optimization is a practice that assists the engines in achieving goal #1 with no or very little financial assistance to goal #2.

If you are successful in helping the engines by designing and maintaining a site worthy of their attention and frequent re-visits, you have created an unlimited number of potential clients looking for exactly what you are offering through target-marketed advertising.

This is best achieved by keeping Usability, Organic SEO and Website Optimization guidelines in mind right from the first steps of creating a Business module and corresponding Website:

Carefully researched and selected Domain name including at least one of your primary keywords

Carefully selected domain name prefix

Selection of Hosting plan based on SEO principles and Social Media Marketing needs

Website content creation with strategic keywords implemented. Optimum keyword density 10% - 30%.

Carefully created and placed design elements optimized for fast loading

Clear and flawless navigational system based on Usability guidelines

Carefully researched and analyzed Meta tags

Strategical implementation of Meta tags

Manual Search Engine submissions and follow-ups to core engines

Close monitoring of Website statistics and implementation of necessary changes and improvements

RSS feeds thorough SiteMaps (Google, Yahoo)

SMO (Social Media Optimization) Campaigns

Monitoring of keyword performance and implementation of necessary changes and improvements

Website promotion through relevant reciprocal link-exchanges in order to increase PR rating

Website promotion through relevant directory listings in order to increase PR rating


Now you have all the information you need to take your Website's marketing to a whole new level!

If you need help with any or all of these tasks, you may need to do the following:
- If you already have a Website, our help will start with a free evaluation of your site's SEO and Web Site Optimization (WSO) status and its performance as a marketing tool.

- If you don't yet have a Website, contact us for a free Web Design Estimate and make sure you indicate SEO Services within your requested services.


The following list will assist you in getting a better feel for the work ahead in order to achieve a successful Organic SEO campaign

Does your site have frames?
If it does, they will have to be removed.
If you don't know whether your site has frames, we will let you know.

Was your site designed with a software?
If it was, this might cause problems. Your coding may have to be simplified or even manually re-coded.
If you don't know whether your coding needs to be streamlined, we will let you know.

Is your homepage larger than 30K?
If it is, the file size of this page might need to be reduced, by image editing or removals and/or CSS integration.
If you don't know how heavy your homepage is, we will let you know.

What is your Website's backward/referral link number PR?
3/10 or higher: Great! Keep working!
2/10 or lower indicates that your interconnectedness with related sites needs improvement. You can improve your PR rating by joining relevant networks like the Substance Books Network.
If you don't know your site's PR rating, we will let you know.


What type of false promises will a reputable SEO company never make?
100% guaranteed SERP (Search Engine Ranking/Rating Position) promises.
Promising the exact SERP and reaction of a Search Engine within the scope of official rules of conduct to your website is as far fetched as predicting the future itself. We do not claim to possess such powers. We can predict the success level of certain key phrases for certain websites, but we do not wish to promise something that we have no control over since we do not own the Engines or the website in question.
So, how can some companies offer such promises? Your answer will be within the fine print. Yes, guaranteed results are possible, but at what cost? Will you be able to assure that no methods will be used that Search Engines consider cheating or illegal? Do you even know what those methods are? If you do, would you know how to detect them? Do you think if they were willing to use such methods that they would bring it to your attention? Last but not least, do you know what a Search Engine does to websites that do not comply with their rules of conduct? You may assume the worst, and you will be correct.

Your SEO job will be completed by a certain date and no post-service monitoring will be required.
Engines are constantly changing and evolving through algorithm updates. New Engines appear and some disappear. For example, some of the SEO techniques that were used a year ago are at the moment nearly useless and some are even forbidden by engines. Algorithm changes might entirely eliminate your site like the Bourbon update eliminated Substance Books for 2 weeks, or it might give you an even better rating like Jagger did to Substance Books. A good SEO company will be able to adjust and evolve with these changes. Your SEO company will have to stay on top of industry information provided by the engines themselves and will have to continually implement these changes to your site. SEO packages at Top Site Makeover are designed to run for 1 year. This allows our SEO team to closely monitor and make changes to the campaign reflecting any new engine requirements.


FAQs about Search Engine Optimization

How will I know if the Design / SEO company I am planning to hire has the capability of achieving my goals?
See how their site is doing when it comes to WSO principles.
How are they rated by engines?
What is their PR rating?
Read the referrals of their clients.


If I advertise (example: add words, sponsored link) on Google or other Engines, would that be considered SEO?
Yes, it is considered a form of SEO. However it is not considered Organic SEO. Organic Search Engine Optimization happens without any fees paid to the engines. There is very little correlation between throwing money at advertising and building brand equity. This type of advertising, along with many others (radio, newspaper ads) might help you with sales, and therefore should be considered along with its cost.