Top Site Makeover
Website Reconstructions, Makeovers
and Search Engine Optimization of
corporate and personal websites
The Search Engine Optimization Process
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Search Engine Optimization Glossary
Topsite Makeover has an extensive glossary of Search Engine Optimization terms with simple explanations.
Alt tag
HTML coding providing an alternate text to images.
Related terms: Search Engine Result Position / Placement "SERP" - Organic SEO
HTML coding providing an alternate text to images.
Related terms: Search Engine Result Position / Placement "SERP" - Organic SEO
Analytics / Site statistics
Website statistics providing information to site owner about number of visitors and related data.
Website statistics providing information to site owner about number of visitors and related data.
Anchor link
A form of internal link that will be directed to a specific place within a specific page of a site.
Related terms: Inbound links - Internal links - Search Engine Result Position / Placement "SERP" - Organic SEO
A form of internal link that will be directed to a specific place within a specific page of a site.
Related terms: Inbound links - Internal links - Search Engine Result Position / Placement "SERP" - Organic SEO
Black-hat SEO
Unethical SEO strategies like keyword stuffing, cloaking, hidden inputs, meta tag spam. This type of conduct may result in disqualification from core engines.
Related terms: Cloaking -
Unethical SEO strategies like keyword stuffing, cloaking, hidden inputs, meta tag spam. This type of conduct may result in disqualification from core engines.
Related terms: Cloaking -
Content Management System "CMS"
A system allowing site owners or other authorized personnel to change website content without knowledge of HTML or FTP issues.
A system allowing site owners or other authorized personnel to change website content without knowledge of HTML or FTP issues.
Crawler
A type of Search Engine that crawls from one site to another through the sites' links.
Related terms: Robots - Spider
A type of Search Engine that crawls from one site to another through the sites' links.
Related terms: Robots - Spider
Cloaking
Keyword cloaking is a technique to hide strategic keywords in the source code to trick / cheat the indexing engine.
Related terms: Black-hat SEO -
Keyword cloaking is a technique to hide strategic keywords in the source code to trick / cheat the indexing engine.
Related terms: Black-hat SEO -
Hybrid directory / engine
An engine or directory which gathers data and displays results from both a directory and an engine.
Related terms: Crawler - Spider
An engine or directory which gathers data and displays results from both a directory and an engine.
Related terms: Crawler - Spider
Inbound / Referral / Back links
Links to the site from other URL's.
Related terms: Anchor link - Internal links - Search Engine Result Position / Placement "SERP" - Organic SEO
Links to the site from other URL's.
Related terms: Anchor link - Internal links - Search Engine Result Position / Placement "SERP" - Organic SEO
Keyphrase
Keyword combination. A cluster of keywords.
Related terms: Keyword - Keyword density / saturation - Search Engine Result Position / Placement "SERP" - Organic SEO
Keyword combination. A cluster of keywords.
Related terms: Keyword - Keyword density / saturation - Search Engine Result Position / Placement "SERP" - Organic SEO
Keyword
A word describing what a given page is about / offering.
Related terms: Keyphrase - Keyword density / saturation - Search Engine Result Position / Placement "SERP" - Organic SEO
A word describing what a given page is about / offering.
Related terms: Keyphrase - Keyword density / saturation - Search Engine Result Position / Placement "SERP" - Organic SEO
Keyword density / saturation
Placement and incidence of a strategic keyword or keyphrase on a webpage compared to other words. It is usually measured by a percentage.
Related terms: Keyphrase - Keyword - Search Engine Result Position / Placement "SERP" - Organic SEO
Placement and incidence of a strategic keyword or keyphrase on a webpage compared to other words. It is usually measured by a percentage.
Related terms: Keyphrase - Keyword - Search Engine Result Position / Placement "SERP" - Organic SEO
Organic SEO
SEO campaign which will improve the site's SERP rating without any financial contribution to the primary / core engines. Your listing will appear within the left result sector along with other non-paid organic results.
Related terms: Black-hat SEO - Pay Per Click "PPC" - Search Engine Result Position / Placement "SERP"
SEO campaign which will improve the site's SERP rating without any financial contribution to the primary / core engines. Your listing will appear within the left result sector along with other non-paid organic results.
Related terms: Black-hat SEO - Pay Per Click "PPC" - Search Engine Result Position / Placement "SERP"
Pay Per Click "PPC"
A non-organic SEO campaign which will potentially improve the site's traffic through financial contribution to the primary / core engines. This is also called "Search Engine advertising". The listing will appear within the right result bar along with other paid advertising.
Related terms: Organic SEO - Search Engine Result Position / Placement "SERP"
A non-organic SEO campaign which will potentially improve the site's traffic through financial contribution to the primary / core engines. This is also called "Search Engine advertising". The listing will appear within the right result bar along with other paid advertising.
Related terms: Organic SEO - Search Engine Result Position / Placement "SERP"
Payed Inclusion "PI"
A paid, non-organic marketing tool that insures the site's inclusion within the engine or engine cluster in question. This form of marketing is not considered an SEO tool, since it will not affect the site's SERP.
Related terms: Organic SEO - Search Engine Result Position / Placement "SERP"
A paid, non-organic marketing tool that insures the site's inclusion within the engine or engine cluster in question. This form of marketing is not considered an SEO tool, since it will not affect the site's SERP.
Related terms: Organic SEO - Search Engine Result Position / Placement "SERP"
Primary / Core search engine
Major engines driving the majority of web traffic on the Web. At the moment the major players are: Google, Yahoo and Microsoft. GYM.
Related terms: Search Engine Result Position / Placement "SERP" - Organic SEO
Major engines driving the majority of web traffic on the Web. At the moment the major players are: Google, Yahoo and Microsoft. GYM.
Related terms: Search Engine Result Position / Placement "SERP" - Organic SEO
Robots
Site indexing programs which function using links or other algorithm settings.
Related terms: Crawler - Spider
Site indexing programs which function using links or other algorithm settings.
Related terms: Crawler - Spider
RSS feed
"Really Simple Syndication" which gathers new content such as blogs, news, site changes.
Related terms: Site map - Search Engine Result Position / Placement "SERP" - Organic SEO
"Really Simple Syndication" which gathers new content such as blogs, news, site changes.
Related terms: Site map - Search Engine Result Position / Placement "SERP" - Organic SEO
Search algorithm
Indexing method set by the engine to provide the best possible search results.
Indexing method set by the engine to provide the best possible search results.
Search Engine Result Position / Placement "SERP"
A website's numbered ranking in a related keyword or keyphrase search.
Related terms: Organic SEO -
A website's numbered ranking in a related keyword or keyphrase search.
Related terms: Organic SEO -
Site map
A .xml coded page listing all pages of the site to be indexed by the applicable search engine. After an RSS feed has been established, this page will automatically inform the core engine in question of any updates or changes made within the indexed pages.
Related terms: RSS feed - Search Engine Result Position / Placement "SERP" - Organic SEO
A .xml coded page listing all pages of the site to be indexed by the applicable search engine. After an RSS feed has been established, this page will automatically inform the core engine in question of any updates or changes made within the indexed pages.
Related terms: RSS feed - Search Engine Result Position / Placement "SERP" - Organic SEO
Stop words
Commonly used words which are ignored by engines, and therefore should not be used in meta tags. Examples: a, the, and, but ....
Commonly used words which are ignored by engines, and therefore should not be used in meta tags. Examples: a, the, and, but ....
Social Media Marketing "SMM"
A new and alternate form of marketing exposing your services or products through your own social networking, using Blogs and other types of Web 2.0 environments and Social Media Networks like YouTube etc...
Related terms: Social Media Network - Social Media Optimization "SMO" -
A new and alternate form of marketing exposing your services or products through your own social networking, using Blogs and other types of Web 2.0 environments and Social Media Networks like YouTube etc...
Related terms: Social Media Network - Social Media Optimization "SMO" -
Social Media Network
The actual platform you are using for Social Media Marketing "SMM".
Related terms: Social Media Marketing "SMM" - Social Media Optimization "SMO"
The actual platform you are using for Social Media Marketing "SMM".
Related terms: Social Media Marketing "SMM" - Social Media Optimization "SMO"
Social Media Optimization "SMO"
Establishing your participation within Social Media Networks and creating content appropriate to such platforms.
Related terms: Social Media Network - Social Media Marketing "SMM" -
Establishing your participation within Social Media Networks and creating content appropriate to such platforms.
Related terms: Social Media Network - Social Media Marketing "SMM" -
Usability
A site's ability to achieve its purpose through the following means: design platform and coding language, navigation, content, image use, loading time, site identification, purchase path, site structure, layout and design based on fundamental guidelines for Web Usability. Once visitors arrive to the site they should be converted into customers.
Related terms: Website Makeover - Website Optimization "WSO"
A site's ability to achieve its purpose through the following means: design platform and coding language, navigation, content, image use, loading time, site identification, purchase path, site structure, layout and design based on fundamental guidelines for Web Usability. Once visitors arrive to the site they should be converted into customers.
Related terms: Website Makeover - Website Optimization "WSO"
Website Makeover
An improvement process to change the "look and feel" of a site to make it better suited to its targeted-market.
Related terms: Usability - Website Optimization "WSO"
An improvement process to change the "look and feel" of a site to make it better suited to its targeted-market.
Related terms: Usability - Website Optimization "WSO"
Website Optimization "WSO"
An improvement process, usually involving a website makeover and dealing with usability issues to increase a site's effectiveness in preparation for an SEO campaign.
Related terms: Website Makeover - Usability -
An improvement process, usually involving a website makeover and dealing with usability issues to increase a site's effectiveness in preparation for an SEO campaign.
Related terms: Website Makeover - Usability -